Wednesday
11:30 AM - 1:00 PM
Jeff Veen, Manager, Google (and founder of Adaptive Path)
Jonathan Grubb, Chief Product Officer, Satisfaction - Rubyred Labs
'Web 2.0' has become the accepted phrase used to refer to newer, more fluid client/server interactions on the web, as combined with a philosophical view of user-empowerment and shared content ownership. This invited session will bring together several individuals responsible for the application of Web 2.0 strategies in the enterprise. They will discuss the implications these advanced web approaches have on business-centered web application development, and will share insight into the cultural, business and technological issues raised by these new approaches to product development.