Tuesday
2:30 PM - 4:00 PM
Richard Anderson
Jeremy Ashley
Tobias Herrmann
Justin Miller
Jim Nieters
Shauna Sampson Eves
Secil Watson
Professionals working to move user experience (UX) into a position of corporate influence are impeded by conflicting recommendations, including those regarding the roles of documenting and evangelizing UX work, ownership of UX, organizational positioning, calculating return on investment, and conducting "ethnographic" research. In this interactive session, a group of senior UX management personnel who have moved UX into positions of rapidly increasing influence in their varied places of work debate their different perspectives and approaches to help resolve conflicting recommendations and generate some new and improved guidance.